{"title":"MOST OF IT IS NOISE.","description":"\u003cp\u003eMOST OF IT IS NOISE. in every build we make it in.\u003c\/p\u003e","products":[{"product_id":"most-of-it-is-noise-essential-heavyweight-hoodie","title":"MOST OF IT IS NOISE. Essential Heavyweight Hoodie","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. The Hierarchy of Evidence.\u003c\/p\u003e\n\u003cp\u003eA small study, a biomarker, an \"expert says\" post, an isolated imaging finding. All of it can be scanned, measured, and tested, and almost none of it deserves to drive a real decision on its own. Being evidence-based was never about reacting to everything that gets published. It means weighing what gets found for quality, relevance, magnitude, and context. Not ignoring it, just refusing to give it more authority than it's earned. That's the Hierarchy of Evidence. A p-value of .049 and the latest \"1.8g vs. 2g protein\" debate tend to get the same urgency online. They haven't earned the same weight. The print says it plainly. NOISE is the loud part, and cutting across it, smaller and sharper: \"Not every finding deserves equal weight.\"\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":54603398086880,"sku":"260901PODRB8952#001","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54603398119648,"sku":"260901PODRB8952#002","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54603398152416,"sku":"260901PODRB8952#003","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":54603398185184,"sku":"260901PODRB8952#004","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":54603398217952,"sku":"260901PODRB8952#005","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":54603398250720,"sku":"260901PODRB8952#006","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":54603398283488,"sku":"260901PODRB8952#007","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":54603398316256,"sku":"260901PODRB8952#008","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":54603398349024,"sku":"260901PODRB8952#009","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":54603398381792,"sku":"260901PODRB8952#010","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":54603398414560,"sku":"260901PODRB8952#011","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":54603398447328,"sku":"260901PODRB8952#012","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/ec1bf03e6ff848dbbea3ac9a3b3a0c08.png?v=1788258903"},{"product_id":"most-of-it-is-noise","title":"MOST OF IT IS NOISE. Tee","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. The Hierarchy of Evidence.\u003c\/p\u003e\n\u003cp\u003eA small study, a biomarker, an \"expert says\" post, an isolated imaging finding. All of it can be scanned, measured, and tested, and almost none of it deserves to drive a real decision on its own. Being evidence-based was never about reacting to everything that gets published. It means weighing what gets found for quality, relevance, magnitude, and context. Not ignoring it, just refusing to give it more authority than it's earned. That's the Hierarchy of Evidence. A p-value of .049 and the latest \"1.8g vs. 2g protein\" debate tend to get the same urgency online. They haven't earned the same weight. The print says it plainly. NOISE is the loud part, and cutting across it, smaller and sharper: \"Not every finding deserves equal weight.\"\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eFront print.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":54733764231392,"sku":"260908PODPQ10880#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54733764264160,"sku":"260908PODPQ10880#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54733764296928,"sku":"260908PODPQ10880#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":54733764329696,"sku":"260908PODPQ10880#004","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":54733764362464,"sku":"260908PODPQ10880#005","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ S","offer_id":54733764395232,"sku":"260908PODPQ10880#006","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ M","offer_id":54733764428000,"sku":"260908PODPQ10880#007","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ L","offer_id":54733764460768,"sku":"260908PODPQ10880#008","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ XL","offer_id":54733764493536,"sku":"260908PODPQ10880#009","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ 2XL","offer_id":54733764526304,"sku":"260908PODPQ10880#010","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/bd8b0831d99940fd85a7c7532377ccbf.png?v=1788875418"},{"product_id":"snow-washed-frayed-hem-tank-top-most-of-it-is-noise","title":"UNISEX Snow Washed Tank - MOST OF IT IS NOISE","description":"\u003cp style=\"margin: 0 0 18px 0;\"\u003e\u003cstrong\u003eUnisex snow-washed streetwear tank.\u003c\/strong\u003e Loose fit, 275 GSM, 100% cotton, with a raw frayed hem. Unisex sizes M to 2XL. Looking for a fitted women's cut? See the \u003ca href=\"\/collections\/womens-tanks\"\u003ewomen's racerback tanks\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. The Hierarchy of Evidence.\u003c\/p\u003e\n\u003cp\u003eA small study, a biomarker, an \"expert says\" post, an isolated imaging finding. All of it can be scanned, measured, and tested, and almost none of it deserves to drive a real decision on its own. Being evidence-based was never about reacting to everything that gets published. It means weighing what gets found for quality, relevance, magnitude, and context. Not ignoring it, just refusing to give it more authority than it's earned. That's the Hierarchy of Evidence. A p-value of .049 and the latest \"1.8g vs. 2g protein\" debate tend to get the same urgency online. They haven't earned the same weight. The print says it plainly. NOISE is the loud part, and cutting across it, smaller and sharper: \"Not every finding deserves equal weight.\"\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 18px 0 10px 0;\"\u003eThe build.\u003c\/p\u003e\n\u003cp\u003e275 GSM, 100% cotton with a slight stretch, a heavier fabric than our 190 GSM tees. The snow-washed finish gives it a faded, lived-in look, so the tone and texture vary slightly from piece to piece. The raw-edge hem is left frayed on purpose. Sleeveless, with a round neck and a loose fit. An everyday streetwear piece first, worn on its own or layered, and it works for training too.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 18px 0 10px 0;\"\u003eFit and size.\u003c\/p\u003e\n\u003cp\u003eLoose fit. Unisex sizes M to 2XL, and M is the smallest size in this style. Between two sizes, choose the larger one.\u003c\/p\u003e\n\u003ctable style=\"width: 100%; max-width: 480px; border-collapse: collapse; margin: 12px 0 0; font-size: 0.9em;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eChest, flat\u003c\/th\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eShoulder\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e22.8 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e29.5 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e17.3 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e24.0 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e30.3 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e18.1 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e25.2 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e31.1 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e18.9 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e26.4 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e31.9 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e19.7 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 12px 0 0;\"\u003eGarment measurements in inches. Chest is measured armpit to armpit with the tank laid flat, so double it for the full chest. Length runs from the high point of the shoulder, next to the collar, down to the hem. Shoulder is measured seam to seam.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 10px 0 0;\"\u003eFront print only. Nothing on the back.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 10px 0 0;\"\u003eCare: machine wash cold on a gentle cycle, inside out, with like colors. No bleach. Tumble dry low. Do not iron the print. Do not dry clean.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ M","offer_id":55128470192352,"sku":"260925PODPT9789#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":55128470225120,"sku":"260925PODPT9789#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":55128470257888,"sku":"260925PODPT9789#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":55128470290656,"sku":"260925PODPT9789#004","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Gray Green \/ M","offer_id":55128470061280,"sku":"260925PODPT9789#005","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Gray Green \/ L","offer_id":55128470094048,"sku":"260925PODPT9789#006","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Gray Green \/ XL","offer_id":55128470126816,"sku":"260925PODPT9789#007","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Gray Green \/ 2XL","offer_id":55128470159584,"sku":"260925PODPT9789#008","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/15dedc863d044b459fc5d5047f42f9b7.png?v=1790332323"}],"url":"https:\/\/www.empiricwear.com\/collections\/design-most-of-it-is-noise.oembed","provider":"EMPIRIC","version":"1.0","type":"link"}