{"title":"NOT FRAGILE.","description":"\u003cp\u003eNOT FRAGILE. in every build we make it in.\u003c\/p\u003e","products":[{"product_id":"not-fragile-snow-washed-hoodie","title":"NOT FRAGILE. Snow Washed Hoodie","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Hormesis.\u003c\/p\u003e\n\u003cp\u003eHealthcare keeps putting fragile stickers on people. We make the other label. The body adapts to load. Getting stronger is that mechanism working as intended, not an exception to it. Within the right dose, a stressor makes the body more capable, not less. Toxicologists and exercise physiologists call that Hormesis. The print is built as an actual shipping label, using the same universal fragile symbol every package carries, except the glass is drawn whole instead of cracked. Same icon, opposite claim. Underneath the hero line: \"Handle with load. Adapts under stress.\" The handling instructions, if the label were actually accurate.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 18px 0 10px 0;\"\u003eThe build.\u003c\/p\u003e\n\u003cp\u003e420 GSM is the heaviest fleece we make. 100% cotton, no polyester. Every hoodie is garment washed after it's sewn, so it arrives soft and broken in instead of stiff, with the faded, uneven surface that only a real wash gives. Ribbed cuffs and hem. Boxy, dropped-shoulder cut. Unisex S to 3XL.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eIndividually garment washed. Slight variation in fade and texture piece to piece is the finish, not a fault.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 10px 0 0;\"\u003eCompletes a set with the NOT FRAGILE. Snow Washed Sweatpants. Any Snow Washed hoodie plus matching sweatpants is $169.99, applied in the cart.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Ash \/ S","offer_id":54655552291040,"sku":"260903PODRB9938#001","price":104.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ M","offer_id":54655552323808,"sku":"260903PODRB9938#002","price":104.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ L","offer_id":54655552356576,"sku":"260903PODRB9938#003","price":104.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ XL","offer_id":54655552389344,"sku":"260903PODRB9938#004","price":104.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ 2XL","offer_id":54655552422112,"sku":"260903PODRB9938#005","price":104.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ 3XL","offer_id":54655552454880,"sku":"260903PODRB9938#006","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/6ade9c48abe1494d8e7d6aebc76bb24a.png?v=1788440899"},{"product_id":"not-fragile","title":"NOT FRAGILE. Tee","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Hormesis.\u003c\/p\u003e\n\u003cp\u003eHealthcare keeps putting fragile stickers on people. We make the other label. The body adapts to load. Getting stronger is that mechanism working as intended, not an exception to it. Within the right dose, a stressor makes the body more capable, not less. Toxicologists and exercise physiologists call that Hormesis. The print is built as an actual shipping label, using the same universal fragile symbol every package carries, except the glass is drawn whole instead of cracked. Same icon, opposite claim. Underneath the hero line: \"Handle with load. Adapts under stress.\" The handling instructions, if the label were actually accurate.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eBack print.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Apricot \/ S","offer_id":54733624738016,"sku":"260908PODPQ10659#006","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ M","offer_id":54733624770784,"sku":"260908PODPQ10659#007","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ L","offer_id":54733624803552,"sku":"260908PODPQ10659#008","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ XL","offer_id":54733624836320,"sku":"260908PODPQ10659#009","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ 2XL","offer_id":54733624869088,"sku":"260908PODPQ10659#010","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":54733624901856,"sku":"260908PODPQ10659#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":54733624934624,"sku":"260908PODPQ10659#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":54733624967392,"sku":"260908PODPQ10659#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":54733625000160,"sku":"260908PODPQ10659#004","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":54733625032928,"sku":"260908PODPQ10659#005","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":54734884798688,"sku":"260908PODPQ10705#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54734884831456,"sku":"260908PODPQ10705#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54734884864224,"sku":"260908PODPQ10705#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":54734884896992,"sku":"260908PODPQ10705#004","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":54734884929760,"sku":"260908PODPQ10705#005","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ S","offer_id":54734884962528,"sku":"260908PODPQ10705#006","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ M","offer_id":54734884995296,"sku":"260908PODPQ10705#007","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ L","offer_id":54734885028064,"sku":"260908PODPQ10705#008","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ XL","offer_id":54734885060832,"sku":"260908PODPQ10705#009","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ 2XL","offer_id":54734885093600,"sku":"260908PODPQ10705#010","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/f039e32e2f1c49748e33d5fefdb01efc.png?v=1788901578"},{"product_id":"crop-tee-not-fragile","title":"NOT FRAGILE. Women's Crop Tee","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Hormesis.\u003c\/p\u003e\n\u003cp\u003eHealthcare keeps putting fragile stickers on people. We make the other label. The body adapts to load. Getting stronger is that mechanism working as intended, not an exception to it. Within the right dose, a stressor makes the body more capable, not less. Toxicologists and exercise physiologists call that Hormesis. The print is built as an actual shipping label, using the same universal fragile symbol every package carries, except the glass is drawn whole instead of cracked. Same icon, opposite claim. Underneath the hero line: \"Handle with load. Adapts under stress.\" The handling instructions, if the label were actually accurate.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eBack print.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":54733928071392,"sku":"260908PODAA11150#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54733928104160,"sku":"260908PODAA11150#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54733928136928,"sku":"260908PODAA11150#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":54747226702048,"sku":"260908PODAA11158#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":54747226734816,"sku":"260908PODAA11158#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":54747226767584,"sku":"260908PODAA11158#003","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/eb0514ac8eb64ba5b23986bd3ff5c0af.png?v=1788877788"},{"product_id":"slim-fit-ribbed-racerback-tank-top-not-fragile","title":"Women's NOT FRAGILE. Ribbed Racerback Tank","description":"\u003cp style=\"margin: 0 0 18px 0;\"\u003e\u003cstrong\u003eWomen's fitted racerback tank.\u003c\/strong\u003e Slim fit in a ribbed knit, cut close through the body and shoulder, with a scoop neckline. Sizes S to XL. Looking for a looser fit? See the \u003ca href=\"\/collections\/tanks\"\u003eSnow Washed tanks\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Hormesis.\u003c\/p\u003e\n\u003cp\u003eHealthcare keeps putting fragile stickers on people. We make the other label. The body adapts to load. Getting stronger is that mechanism working as intended, not an exception to it. Within the right dose, a stressor makes the body more capable, not less. Toxicologists and exercise physiologists call that Hormesis. The print is built as an actual shipping label, using the same universal fragile symbol every package carries, except the glass is drawn whole instead of cracked. Same icon, opposite claim. Underneath the hero line: \"Handle with load. Adapts under stress.\" The handling instructions, if the label were actually accurate.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":54830649671904,"sku":"260912PODAC8992#001","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54830649704672,"sku":"260912PODAC8992#002","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54830649737440,"sku":"260912PODAC8992#003","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":54830649770208,"sku":"260912PODAC8992#004","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ S","offer_id":54830649802976,"sku":"260912PODAC8992#005","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ M","offer_id":54830649835744,"sku":"260912PODAC8992#006","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ L","offer_id":54830649868512,"sku":"260912PODAC8992#007","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ XL","offer_id":54830649901280,"sku":"260912PODAC8992#008","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/ba91799f46ed4c189ec77bc3372f4b95.png?v=1789219728"},{"product_id":"not-fragile-snow-washed-sweatpants","title":"NOT FRAGILE. Snow Washed Sweatpants","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Hormesis.\u003c\/p\u003e\n\u003cp\u003eThe hoodie carries the full label. The sweatpants carry the glass, drawn whole, on the left thigh. Same icon, same claim: handle with load.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 18px 0 10px 0;\"\u003eThe build.\u003c\/p\u003e\n\u003cp\u003e420 GSM, the same weight as the hoodie and the heaviest fleece we make. 100% cotton, no polyester. Every pair is garment washed after it's sewn, so it arrives soft and broken in instead of stiff, with the same faded surface as the hoodie. Relaxed straight leg, elastic waist with a drawcord, side pockets. No back print. Unisex S to 2XL.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eIndividually garment washed. Slight variation in fade and texture piece to piece is the finish, not a fault.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 10px 0 0;\"\u003eCompletes a set with the NOT FRAGILE. Snow Washed Hoodie. Any Snow Washed hoodie plus these sweatpants is $169.99, applied in the cart.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":55114244686048,"sku":"260925PODPX0269#001","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":55114244718816,"sku":"260925PODPX0269#002","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":55114244751584,"sku":"260925PODPX0269#003","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":55114244784352,"sku":"260925PODPX0269#004","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":55114244817120,"sku":"260925PODPX0269#005","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/1856a1a00b744039a18d80404c0c329b.png?v=1790267062"}],"url":"https:\/\/www.empiricwear.com\/collections\/design-not-fragile.oembed","provider":"EMPIRIC","version":"1.0","type":"link"}