{"title":"USE IT OR LOSE IT.","description":"\u003cp\u003eUSE IT OR LOSE IT. in every build we make it in.\u003c\/p\u003e","products":[{"product_id":"use-it-lose-it","title":"USE IT OR LOSE IT. Tee","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Disuse Atrophy.\u003c\/p\u003e\n\u003cp\u003eThe body doesn't maintain what it doesn't use. Motor unit activation and protein synthesis start declining within days of insufficient load. Run it in reverse and you get hypertrophy. No neutral state. The graphic: a muscle belly split in cross-section, dense tissue above, atrophied below. USE IT. LOSE IT.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eFront print. Small EMPIRIC mark on the back.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Apricot \/ S","offer_id":54733822460128,"sku":"260908PODPQ10989#006","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ M","offer_id":54733822492896,"sku":"260908PODPQ10989#007","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ L","offer_id":54733822525664,"sku":"260908PODPQ10989#008","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ XL","offer_id":54733822558432,"sku":"260908PODPQ10989#009","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ 2XL","offer_id":54733822591200,"sku":"260908PODPQ10989#010","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":54733822623968,"sku":"260908PODPQ10989#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":54733822656736,"sku":"260908PODPQ10989#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":54733822689504,"sku":"260908PODPQ10989#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":54733822722272,"sku":"260908PODPQ10989#004","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":54733822755040,"sku":"260908PODPQ10989#005","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Stone \/ S","offer_id":54733822787808,"sku":"260908PODPQ10989#011","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Stone \/ M","offer_id":54733822820576,"sku":"260908PODPQ10989#012","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Stone \/ L","offer_id":54733822853344,"sku":"260908PODPQ10989#013","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Stone \/ XL","offer_id":54733822886112,"sku":"260908PODPQ10989#014","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Stone \/ 2XL","offer_id":54733822918880,"sku":"260908PODPQ10989#015","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/6caac20eb3a44ccf9a02f8865cb376e0.png?v=1788876365"},{"product_id":"crop-tee-use-it-lose-it","title":"USE IT OR LOSE IT. Women's Crop Tee","description":"\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Disuse Atrophy.\u003c\/p\u003e\n\u003cp\u003eThe body doesn't maintain what it doesn't use. Motor unit activation and protein synthesis start declining within days of insufficient load. Run it in reverse and you get hypertrophy. No neutral state. The graphic: a muscle belly split in cross-section, dense tissue above, atrophied below. USE IT. LOSE IT.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 16px 0 0;\"\u003eBack print.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":54733977878752,"sku":"260908PODAA11222#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54733977911520,"sku":"260908PODAA11222#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54733977944288,"sku":"260908PODAA11222#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":54747227422944,"sku":"260908PODAA11194#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":54747227455712,"sku":"260908PODAA11194#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":54747227488480,"sku":"260908PODAA11194#003","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/cef70890ac384f779e8166a6dbf87708.png?v=1788878478"},{"product_id":"slim-fit-ribbed-racerback-tank-top-use-it-lose-it","title":"Women's USE IT OR LOSE IT. Ribbed Racerback Tank","description":"\u003cp style=\"margin: 0 0 18px 0;\"\u003e\u003cstrong\u003eWomen's fitted racerback tank.\u003c\/strong\u003e Slim fit in a ribbed knit, cut close through the body and shoulder, with a scoop neckline. Sizes S to XL. Looking for a looser fit? See the \u003ca href=\"\/collections\/tanks\"\u003eSnow Washed tanks\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Disuse Atrophy.\u003c\/p\u003e\n\u003cp\u003eThe body doesn't maintain what it doesn't use. Motor unit activation and protein synthesis start declining within days of insufficient load. Run it in reverse and you get hypertrophy. No neutral state. The graphic: a muscle belly split in cross-section, dense tissue above, atrophied below. USE IT. LOSE IT.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"White \/ S","offer_id":54830652031200,"sku":"260912PODAC9004#005","price":39.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":54830652063968,"sku":"260912PODAC9004#006","price":39.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":54830652096736,"sku":"260912PODAC9004#007","price":39.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":54830652129504,"sku":"260912PODAC9004#008","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ S","offer_id":54830652162272,"sku":"260912PODAC9004#001","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ M","offer_id":54830652195040,"sku":"260912PODAC9004#002","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ L","offer_id":54830652227808,"sku":"260912PODAC9004#003","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ XL","offer_id":54830652260576,"sku":"260912PODAC9004#004","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/5ae6658488694376a7b61718542c4b3c.png?v=1789219939"},{"product_id":"snow-washed-frayed-hem-tank-top-use-it-lose-it","title":"UNISEX Snow Washed Tank - USE IT \/ LOSE IT","description":"\u003cp style=\"margin: 0 0 18px 0;\"\u003e\u003cstrong\u003eUnisex snow-washed streetwear tank.\u003c\/strong\u003e Loose fit, 275 GSM, 100% cotton, with a raw frayed hem. Unisex sizes M to 2XL. Looking for a fitted women's cut? See the \u003ca href=\"\/collections\/womens-tanks\"\u003ewomen's racerback tanks\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe concept. Disuse Atrophy.\u003c\/p\u003e\n\u003cp\u003eThe body doesn't maintain what it doesn't use. Motor unit activation and protein synthesis start declining within days of insufficient load. Run it in reverse and you get hypertrophy. No neutral state. The graphic: a muscle belly split in cross-section, dense tissue above, atrophied below. USE IT. LOSE IT.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 18px 0 10px 0;\"\u003eThe build.\u003c\/p\u003e\n\u003cp\u003e275 GSM, 100% cotton with a slight stretch, a heavier fabric than our 190 GSM tees. The snow-washed finish gives it a faded, lived-in look, so the tone and texture vary slightly from piece to piece. The raw-edge hem is left frayed on purpose. Sleeveless, with a round neck and a loose fit. An everyday streetwear piece first, worn on its own or layered, and it works for training too.\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 18px 0 10px 0;\"\u003eFit and size.\u003c\/p\u003e\n\u003cp\u003eLoose fit. Unisex sizes M to 2XL, and M is the smallest size in this style. Between two sizes, choose the larger one.\u003c\/p\u003e\n\u003ctable style=\"width: 100%; max-width: 480px; border-collapse: collapse; margin: 12px 0 0; font-size: 0.9em;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eChest, flat\u003c\/th\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #d9d8d3; font-weight: bold;\"\u003eShoulder\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e22.8 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e29.5 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e17.3 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e24.0 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e30.3 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e18.1 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e25.2 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e31.1 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e18.9 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e26.4 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e31.9 in\u003c\/td\u003e\n\u003ctd style=\"text-align: left; padding: 6px 8px 6px 0; border-bottom: 1px solid #e5e4df;\"\u003e19.7 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 12px 0 0;\"\u003eGarment measurements in inches. Chest is measured armpit to armpit with the tank laid flat, so double it for the full chest. Length runs from the high point of the shoulder, next to the collar, down to the hem. Shoulder is measured seam to seam.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 10px 0 0;\"\u003eFront print only: the red muscle with USE IT and LOSE IT in white. Nothing on the back.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.9em; color: #444444; margin: 10px 0 0;\"\u003eCare: machine wash cold on a gentle cycle, inside out, with like colors. No bleach. Tumble dry low. Do not iron the print. Do not dry clean.\u003c\/p\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ M","offer_id":67813306958048,"sku":"261009PODPT0195#001","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":67813306990816,"sku":"261009PODPT0195#002","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":67813307023584,"sku":"261009PODPT0195#003","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":67813307056352,"sku":"261009PODPT0195#004","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/d6ed52803b524597bf0859f2ed4d23cb.png?v=1791476494"}],"url":"https:\/\/www.empiricwear.com\/collections\/design-use-it-lose-it.oembed","provider":"EMPIRIC","version":"1.0","type":"link"}