{"product_id":"most-of-it-is-noise","title":"MOST OF IT IS NOISE.","description":"\u003cdiv style=\"margin: 0 0 8px 0;\"\u003e\n\u003cp style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif; font-size: 0.72em; font-weight: bold; letter-spacing: 0.16em; text-transform: uppercase; color: #111111; margin: 0 0 10px 0;\"\u003eThe Concept\u003c\/p\u003e\n\u003cp\u003eA small study, a biomarker, an \"expert says\" post, an isolated imaging finding — all of it can be scanned, measured, and tested, and almost none of it deserves to drive a real decision on its own. Being evidence-based was never about reacting to everything that gets published. It means weighing what gets found — for quality, relevance, magnitude, and context — not ignoring it, just refusing to give it more authority than it's earned. A p-value of .049 and the latest \"1.8g vs. 2g protein\" debate tend to get the same urgency online; they haven't earned the same weight. The front print says it plainly — NOISE is the loud part — and cutting across it, smaller and sharper: \"Not every finding deserves equal weight.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"EMPIRIC","offers":[{"title":"Black \/ S","offer_id":54733764231392,"sku":"260908PODPQ10880#001","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":54733764264160,"sku":"260908PODPQ10880#002","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":54733764296928,"sku":"260908PODPQ10880#003","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":54733764329696,"sku":"260908PODPQ10880#004","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":54733764362464,"sku":"260908PODPQ10880#005","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ S","offer_id":54733764395232,"sku":"260908PODPQ10880#006","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ M","offer_id":54733764428000,"sku":"260908PODPQ10880#007","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ L","offer_id":54733764460768,"sku":"260908PODPQ10880#008","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ XL","offer_id":54733764493536,"sku":"260908PODPQ10880#009","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gray \/ 2XL","offer_id":54733764526304,"sku":"260908PODPQ10880#010","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/7553\/7120\/files\/bd8b0831d99940fd85a7c7532377ccbf.png?v=1788875418","url":"https:\/\/www.empiricwear.com\/products\/most-of-it-is-noise","provider":"EMPIRIC","version":"1.0","type":"link"}