The EMPIRIC Founding Group
The EMPIRIC Founding Group
LET'S PICK UP
THE PACE.
Good. We've got a lot planned, and the Founding Group is right in the middle of it. Over the next few weeks I'll email you about what's ahead and exactly how you'll be involved.
See the new tanksRoy, founder of EMPIRIC
The EMPIRIC Founding Group
THE FOUNDING GROUP
CLOSES OCTOBER 25.
As of October 24, 144 people are in and 6 spots are left. The group closes at 150 members or on Sunday, October 25 at 11:59 PM ET, whichever comes first. Real input on what EMPIRIC builds next. Not a mailing list.
Join the Founding GroupFree to join.
Most brands ask for your opinion after they already know what they're making.
EMPIRIC does it earlier.
What we build next is shaped with input from people who actually live inside rehab, training, performance, healthcare, and evidence-based thinking. Not market research. Real input, from the right people, while it still matters.
Three of DROP 002's eight designs exist in their current form because this group said which direction to build. That's not a sentence we can write about most of what we make. It's true about this one. The Founding Group is how that keeps happening.
A working group.
Not a fan club.
The EMPIRIC Founding Group is a group of practitioners, coaches, and evidence-based thinkers who are inside the process while what's next is still being built.
Members see concepts before they become products. They tell us what feels real, what feels forced, and what we're missing. They help shape what gets built. And they see updates showing what changed, and why, because of what the group said.
This isn't participation theater. When the group's input changes a decision, we document it and show it. Specifically.
4 stages over 6 to 8 weeks.
Inside the process the whole time.
What Should Be Said?
Members share the ideas, concepts, or conversations in rehab, training, performance, or healthcare that they think deserve more attention. This is the territory new work gets built from.
Concept Direction
We bring back a few directions developed from what we heard. Members tell us which ones feel true to EMPIRIC, which feel forced, and why. We show what we learned and what changed.
Design Direction
The strongest concept starts becoming a product. Members see the brief and weigh in on whether the translation is accurate, before anything goes to production.
Early Preview
Founding Group members see new work before the public, plus a full record of what the group shaped and who shaped it. DROP 002 went to the group 24 hours before the public launch.
Access, input, and influence.
In that order.
- Early access ahead of public launches
- Previews of concepts, directions, and designs before the public sees anything
- Genuine input on concepts and direction at every stage
- A vote on the shortlist before anything gets made
- Updates showing exactly what changed because of the group's input
- Named recognition if your contribution shapes a product decision
No guaranteed discounts. No guaranteed product. This is not a discount club. The focus is being inside the process.
Evidence-based thinkers across rehab, healthcare, performance, and training.
You don't need a following. You need to care about the ideas.
Join the Founding Group.
You're already in the group, so there's nothing to fill out here.
This isn't a mailing list. It's real input on what EMPIRIC builds next. The group closes at 150 members or on Sunday, October 25 at 11:59 PM ET, whichever comes first.
Only your name and email are required.
You're in.
Check your email for a welcome note from Roy.
Watch your inbox, including spam, just in case.
You can watch what EMPIRIC builds next from the outside.
Or you can help shape it from the inside.
Join the Founding GroupFree to join. The group closes at 150 members or on October 25 at 11:59 PM ET.
EMPIRIC.